hta.AU.Today show ratings increase during Tom Steinfort’s guest-hosting appearance as Samantha Armytage’s replacement is announced

The numbers don’t lie — and the numbers emerging from Tom Steinfort’s guest-hosting appearance on the Today show have given the Australian television industry plenty to talk about, arriving as they do alongside the announcement of who will be stepping in as Samantha Armytage’s replacement in what is shaping up to be one of the most closely watched and most consequential changes in Australian breakfast television in recent memory.

Today show ratings soar after Tom Steinfort fills in - as co-host Samantha  Armytage's replacement is revealed


“Pack their bags”: Humiliated TV veteran Samantha Armytage faces an absolute network execution as a staggering sudden replacement brutally seizes her morning show throne.

The highly popular Today show has experienced a massive, sudden surge in national television ratings this week, bringing immense joy to the desperate network executives.

Tom Steinfort is rapidly emerging as an incredibly strong contender for a permanent, highly coveted broadcasting appointment at the famous morning television desk this year.

The respected forty-one-year-old journalist thoroughly impressed network bosses during a highly successful test week sitting directly alongside the veteran morning television presenter, Samantha Armytage.

Tom turns Today's tide: Ratings jump by 60,000 | Daily Telegraph

He has proudly received overwhelmingly positive feedback from dedicated viewers and crucial network insiders after bravely stepping in to test for the currently vacant position.

This incredibly high-stakes broadcasting opportunity immediately followed the highly publicized and sudden departure of long-time, controversial morning host Karl Stefanovic from the beloved daily program.

Channel Seven’s morning program, Sunrise, currently heavily dominates the difficult television landscape, but Today’s ratings finally moved in the completely right direction during Steinfort’s stint.

Wednesday’s exciting broadcast of the Today show managed to draw an impressive seven hundred and 756.000 viewers nationally across the entire viewing audience.

This fantastic number was significantly up from the six hundred and 696.000 viewers recorded the previous Wednesday when Michael Willesee Jr was nervously presenting.

The wonderful audience boost happily continued on Thursday morning, with the Today broadcast strongly attracting an incredible seven hundred and twenty-two thousand loyal daily viewers.

Sam Armytage answers big Today Show question

Tom Steinfort is emerging as a strong contender for a permanent appointment at the Today show after impressing during a successful test week alongside Samantha Armytage
Tom Steinfort is emerging as a strong contender for a permanent appointment at the Today show after impressing during a successful test week alongside Samantha Armytage

This impressive Thursday audience size completely crushed the six hundred and eighty-six thousand total national viewers who tuned in during the exact same time last week.

Following this massive success, the charming Steinfort is definitively set to remain in the important co-hosting chair for the entirety of next week’s morning broadcasts.

However, his current television partner Samantha Armytage will be surprisingly replaced by the incredibly popular Today Extra co-host Sylvia Jeffreys starting early next Monday morning.

Sylvia Jeffreys speaks about getting sacked from Nine's Today show due to  low ratings | Daily Mail Online
Steinfort is set to remain in the co-hosting chair next week, although Armytage will be replaced by Today Extra co-host Sylvia Jeffreys as Nine continues to test different pairings on Today

The busy Channel Nine network bravely continues to actively test many different broadcasting pairings, desperately hoping to find the absolute perfect, long-lasting morning television chemistry.

An anonymous television industry insider heavily praised Steinfort’s highly confident daily performance during the challenging week, loudly adding that he had completely proven his immense worth.

This highly knowledgeable source confidently told The Daily Telegraph that watching the morning television program this entire week was a much more comfortable, incredibly relaxing experience.

The prominent industry insider firmly declared that Tom is an absolutely great pick for the network, noting his incredibly strong, highly dedicated professional daily work ethic.

They also helpfully pointed out that his loving wife is originally from Sydney, completely suggesting that the happy couple could easily pack their bags and relocate.

Steinfort is genuinely already incredibly highly regarded within the entire Channel Nine network, consistently proving his vast journalistic talents over many years of extremely dedicated broadcasting.

He is absolutely no stranger to the massive pressure of the Today show desk, having previously worked extremely hard on the highly demanding morning television program.

The veteran news presenter proudly served as Today’s primary morning newsreader during the highly memorable Deborah Knight and Georgie Gardner broadcasting era back in twenty nineteen.

Following that successful morning stint, he later became one of the absolute most recognizable, deeply respected, and highly trusted investigative reporters on the popular 60 Minutes.

Tom Steinfort has United States visa rejected for World Cup trip | Herald  Sun

Furthermore, he has also previously successfully co-hosted the Weekend Today program, effectively making his exciting return to daily breakfast television a very familiar, deeply comfortable role.

His recent live appearance alongside the famous Samantha Armytage has rapidly won massive, overwhelming praise from thousands of highly dedicated, passionate morning television viewers across Australia.

Many excited fans are now loudly calling for him to be permanently given the highly coveted position, firmly demanding the network executives lock him in immediately.

One exceptionally passionate viewer eagerly wrote on social media that they absolutely loved watching Tom, heavily praising his naturally massive, undeniably engaging morning television broadcasting charisma.

This same dedicated television fan enthusiastically added that they would absolutely love for the charming journalist to permanently take over the desk from departed Karl Stefanovic.

Another highly supportive fan quickly chipped in, stating they watched the broadcast perfectly on the telly and deeply thought Sam and Tom possessed incredibly great chemistry.

Steinfort will now fortunately get another massive opportunity to effectively make his ultimate professional case when he officially returns to the famous Today desk next week.

This upcoming television trial run will strictly feature him working alongside the delightful Sylvia Jeffreys, offering the viewing public an entirely brand new, highly exciting dynamic.

However, despite his incredibly successful, highly praised broadcasting week, the talented Tom Steinfort is absolutely not the only strong contender still being carefully considered by Nine.

Hilarious photo resurfaces of Seven News reporter 'Joel Dry' drenched with  rain after he is recruited to cover Cyclone Jasper: 'Why does he get all  the wet assignments?' | Daily Mail Online

Veteran television reporter Joel Dry prominently remains among the various notable names being actively floated for the highly competitive, deeply prestigious morning co-hosting position this year.

According to The Daily Telegraph, Dry could potentially still get his own exciting chance to officially test his broadcasting skills alongside the permanent Today television team.

Therefore, the frantic Nine network search is incredibly far from over, with the television executives continually assessing multiple options before making any permanent, final hosting decisions.

For right now, Steinfort’s significantly improved national ratings and massively positive, warm viewer responses have incredibly strengthened his powerful position as a top leading hosting contender.

But even with the highly popular Steinfort confidently sitting in the main chair, the Today program still faces a remarkably massive challenge in the breakfast battle.

Seven’s remarkably dominant Sunrise program easily attracted more than one million daily viewers nationally on both Wednesday and Thursday during this highly competitive broadcasting week.

This incredible, consistently massive audience clearly shows that Sunrise is successfully maintaining its unbelievably sizeable, incredibly intimidating lead over its struggling Nine Network television broadcasting rival.